Appreciate The Amazing Power Of Local Internet Marketing

in local marketing

Think about the times that you know you need to buy something from a local company, however you’re not sure where you will be doing your business. To help you make a decision, which are you more like to do: open the Yellow Pages phone book, or Google it? If you are like most individuals, you can’t even remember the last time you used a phone book, especially a yellow one. That is the power of local internet marketing.

It can cost thousands of dollars for a two inch ad in the Yellow Pages, and up to ninety thousand dollars for a full page ad. This is despite the fact that with each passing year, phone books of every color are becoming more like dinosaurs. Yellow Pages are scrambling for their lives by creating online versions, but very few people even know about it, and even fewer ever try it when they have Google in their tool bar, or set as their home page.

Surveys from around the world, consistently show that less than ten percent of respondents report using the yellow book even once within the past year. And, well under ten percent of those, say they actually prefer them to Google.

Many business owners have reported that their free listing in Google Places, brought in more business than their high priced ad in the Yellow Pages. As you might imagine, that is tremendous motivation to not renew your yellow book ad.

A lot of business owners needlessly give away a ton of money to their competition. Are you one of them? If you have yet to have you Internet presence optimized for dozen, if not hundreds, of keywords, (search terms), you are neglecting your business.

Local Internet marketing for hometown businesses is certainly worth the time it takes to learn how to do it. One of the best ways to learn is to hire someone who does it for a living, and she will show you what she does to get you more business.

When you use local internet marketing as part of your business plan, you add a factor that can be very profitable. Local online marketing helps to reach the potential customers who have more trust for a local business.

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