How To Super-Power WordPress For SEO

in search engine marketing

WordPress out of the box provides primary management of the main SEO meta data. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it simple to change the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack allows you you to change the most significant page components – page title and page description. It also permits you to modify the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google finished using the keywords for page ranking in the early 2000’s.

Page Title tags

This is the No1 SEO component to control. Constantly make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.

Ideally the page title comprises only of appropriate keywords and nothing else. To make the text more human readable then we often add a pipe character (

The page title is the MOST important SEO page element because it is like the title of a book. And just like a book title, if it is good it will be more engaging to readers.

If your page needs to extend to cover two or 3 keywords we have found that you can still get solid rankings from adding multiple keywords to the title. But do remember that the closer the page title is to the keyword you want to rank for the better.

Even though it’s best to keep the page title just to the keywords you want to rank for, if you are a branded business you will also most likely want to add in your business name so that it is displayed on Google in your listing.

Page Description Meta Tags

This element is NOT used by search engines for ranking purposes. All The Same, most search engines will utilize this in their search results so it is important. We have discovered that Google will use the description most of the time. We have not yet learned how it makes up its mind if to use it or not. At other times Google will use the first piece of text that it can find on the page. On Flash pages this can be an issue considering there is no content. This is one reason why you should always add at least one sentence of HTML text on a Flash based page so Google and other search engines have something meaningful to display in the search results.

By having a good description it will increase your click through rates because the text will be more engaging to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the opening of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

Discover more SEO tips and tricks at For the latest SEO training details visit us today. You can use this article on your website but please use a unique version and retain this footer.. Free reprint available from: How To Super-Power WordPress For SEO.

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