Should You Optimize Your Website For The Search Engines

in search engine marketing

As a website builder it never ceases to amaze me the number of people who think about search engine optimization way after the fact that they have spent a lot of time and money building great websites for their companies. Most of the time it isn’t until we pose the question about their search engine plans that they even think of this. Of those who do ask us if search engine optimization should be carried out, we have to say that this task is imperative, if they want their websites to act as real marketing tools and to bring them prospective customers. Out of all the hits to the websites out there, around 90% of those originate from the various search engines, and 70% of all search engine searches are carried out on Google. This article will help to explain why you, as a website owner, need to optimize your site, and also how to get those all important high rankings.

The most important thing to keep in mind about ranking highly on Google is, if you want to be seen by a large number of people, you are going to have to reach the first page of the search results pages. Most people don’t click past that all important first page and simply click the back button and refine their search if they don’t find what they are looking for. Secondly, ranking highly on Google is not enough if you only rank highly for search terms that are not being used. You really need to carefully research and select the most appropriate targeted keywords for your business and then optimize your web pages for them. These are the basic principals behind any kind of search engine optimization.

Although I would highly recommend you aiming to get a page 1 ranking on Google for your targeted keywords, you shouldn’t forget about Yahoo, Bing, AOL and other search engines. Having page 1 rankings on these will also help to drive traffic back to your website. Linking back to your site from social networking sites, blogs, forums and directories will not only help to drive traffic, but those incoming links to your site will indirectly help your search engine rankings.

You have probably heard of the phrase “all dressed up with nowhere to go”. That is exactly what a website is that hasn’t been optimized and does ranking highly in the search engines. No matter how much you spend on building your site, and how great looking it is, it simply isn’t going to meet your goal of increasing business if no one visits it. High rankings on the major search engines is like an open invite for others to drop by to see you dressed up in your Sunday best. Optimizing your website should be seen as an investment, which if done properly, will help you to increase business.

So, once you have decide that your business needs a website, don’t just jump into with both feet without at least considering what happens after the site has been built. You need to know how you are going to get potential customers to your website. It isn’t a case of “build it, and they will come”. They won’t, unless you optimize your website and get it up there in the search engine results pages. Even if you choose to carry out this task yourself, rather than seeking professional help, this is better than nothing. In fact you might surprise yourself and do a better job than if you had paid someone else to do it.

If you are looking for a search engine optimization company to help you achieve high rankings for your website, then visit us at today. Alchemy Digital Media are SEO experts in Fort Myers, Florida serving clients nationwide.

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