Website Optimization – Making The Most Out Of Your Website

in search engine marketing

Every SEO campaign sits atop some sort of website optimization. Making the most out of your website means getting the most traffic from even a one-page site. It is possible to get to the number one search result spot with just one page on your site, but it will take flawless optimization to do so.

There are many people that think that website optimization solely refers to the amount of keywords in the main page’s content – the articles, in other words. This could not be a bigger lie. While most people who come to your site will most likely pay a lot of attention to the article content that you have written, search engines pay attention to the whole coding package of your website. This not only includes the keyword density of the written content, but the meta tags, tags, page titles, articles, domain name, and everything in between. You could have the ugliest page on the entire internet, but if it is properly optimized then search engines are a lot more likely to pick it up.

Finding a medium between what potential traffic would be looking for and what search engines are looking for is a huge part of website optimization. Readers are looking for information, while search engines are looking for keywords in certain areas of your site. Cutting down on actual information can repel readers and potential clicks, while too little or too much of your keyword phrase can repel search engines.

The best way to optimize your website is to create content that is easy to read and informative, with the keyword phrase appearing in key parts of the text. The first and last paragraphs of your article are must-have spots for your keyword, as is the title of the article and the page title displayed at the top of the browser. The tags and the meta tags you have on the article should also include the keyword, along with any others that are relevant to your niche.

The trick to this is ensuring that you do not pack the keyword into your content too heavily, which is known as keyword stuffing. Stuffing is the bane of the SEO marketer’s existence and it will only work against you. Filling your content with your keyword can cause search engines to ban your site or keep you low on the rankings. Readers will also be less inclined to like the content as it will be difficult to read. Avoid stuffing your website with the keyword at all costs by paying attention to the overall density.

Website optimization also takes place off of your own domain. When promoting your site on other domains, be sure that the quality is just the same as that on your main website. This will cause the search engines to notice those pages as well, doubling your campaign’s effectiveness.

Internet marketing as a whole be intimidating at the start and it can be difficult to imagine making it big in competetive niches. If you want to reach the top, you may need some help. Visit my site to get trustworthy advice on making your own niche website. We also have services and search engine optimization specialists who can help you.

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